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I started this series of blog entries on websites for writers with an introduction, then I talked about whether you needed a website. In the last entry, I looked at identifying your target audience. If you're following along, trying to plan out a website, then you should make sure you've identified that audience before you go on to this next stage.
3. What are your audience looking for when they come to your website?
In the last journal entry, I said you would need to remember that the audience for your website is not you. One of the biggest mistakes most people make when they put together a website is that they think, 'What do I want on my website?'
This is the wrong question. You should be asking what your target audience is looking for.
People go to a website with specific questions or ideas about what they want to find out. If you don't give them that, they will leave, and you'll have lost them for good. For the most part, the idea of people 'surfing' the internet--randomly travelling from site to site, without a purpose--is a myth. Your visitors, particularly your target audience, want something from you, and it's your job to give it to them.
( Read more about planning your website )
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| 2008-05-08 16:57 |
| This is nothing to do with websites... |
| Public |
| battle cry |
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Anyone find that, I dunno, a bit much of an innuendo?
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